In Cooperation with Hildebranding
In Summer 2021 I was working on a Key Visual for a hybrid event hosted by Bosch.
After 18 months without any major live events, it was time to think about how these should be designed in the future to offer a concept where no one is excluded. Hybrid events are a solid solution approach! We were therefore given the following task:
"Design a key visual with the corresponding wording, which immediately signals that the BCW22 will be a hybrid event consisting of onsite and online elements and that it’s the leading conference on Ai, IoT and digital transformation."
The event unfortunately had to be post-poned, but our design was designed to be timeless and can therefore be reused for whenever the event is going to take place.
"Design a key visual with the corresponding wording, which immediately signals that the BCW22 will be a hybrid event consisting of onsite and online elements and that it’s the leading conference on Ai, IoT and digital transformation."
The event unfortunately had to be post-poned, but our design was designed to be timeless and can therefore be reused for whenever the event is going to take place.
As is usual for a design process, we worked in several iterations to get closer and closer to the ideal implementation. In the process, we took a close look at the company’s values and the message that the event should convey.
To do this, we first created a wide-ranging collection of ideas in the form of scribbles, a suitable selection of which was digitised in the digital whiteboard tool Miro. A refined initial vision of the key visual was then finalised step by step.
For this, programmes such as Adobe Photoshop and Illustrator were used in an interlocking way of working. To create the animation for the landing page, the key visual was brought to life in Adobe After Effects.
